Questionnaire & Follow-up
Every project starts with a list of questions, which will help me understand your business, goals, and objectives better. This is the most important part of the project as it avoids any misunderstanding and future problems. A clear communication and answers from your part will ensure that we both are on the same page and are headed towards the same goal.
Research & Discovery
After creating a solid logo design brief of the project, I’ll start researching more about your company, history, competitors, and try to discover the key element that distinguishes your business from others. I’ll look into your target audience and try to understand what make them ‘tick.’ This is the phase where I understand your business from inside-out, so that I can design a logo and identity that connects, resonates, and helps your business spread like wildfire.
Idea brainstorming & Design
Now, I’ll sit down and brainstorm all the potential ideas for the logo. I let my creativity flow freely by sketching free hand on my trusty notebook. Then, out of all the possible choices, I’ll choose 2 or 3 of the best concepts and digitalize it in my computer. I’ll still continue to explore ways to improve the designs based on the research and goals we had set in the beginning.
I make sure that I take a day off from the design and let it breathe for a while. This will help me look at the design from a fresh perspective and make any necessary changes when I come back.
Presentation of the Logo Design
After the final designs are made, I’ll give you a presentation showing the logo designs, examples of usages in real life, and my entire creative process of the design decisions I made.
Deliverables and On-going Support
The final artwork and the vector files will be submitted after the payment has been made. If at any point, you require my help with the files or the design, I’ll be available for help and ongoing support.