Client: Relax Resort
Industry: Exotic Beach Resorts
Services: Logo Design and Brand Identity Design
Logo Design and Brand Identity Design for Relax Resorts – An exotic, beach resort chain that showers their guests with the freshness of life. After they approached me to give the Relax brand a new visual identity, I fixed a call with them, where I asked them numerous questions to understand their goals with this project and their vision for the company. It was clear to me that they wanted Relax Resorts to be a place where people forget about all the stresses of their life and rejuvenate themselves from inside-out.
I decided to give the logo a fresh, bright, and happy look, which would instant communicate the core mission of Relax. The logo gives a sneak peek of the ambience that one can expect at Relax Resort.
With just one glance at the logo, you can feel the warmth of the sun, the songs of the birds, the calmness of the sky, the waves of the ocean, and the freedom of the beach.