Services: Logo Design, Brand Identity, Logo Guidelines & Brand Book.
VAVA is a luxury apparel brand that offers elegant line of clothing both for men and women. They approached me to create a timeless trademark and a cohesive brand identity, which included a custom logo, typography and fonts, colors, patterns, and corporate stationaries. The goal of the project was to give the brand an elegant, classy, and luxurious look, with a bit of sexiness. I focused mainly on creating a timeless, and memorable identity that would appeal to the target market by communicating VAVA’s luxury profile.
To understand the company and their problems better, we started the project with an in-depth questionnaire and a virtual meeting to understand client’s vision, goals, and expectation with this project. This ensured that we both were on the same page and provided me with clear understanding of what the VAVA brand was all about.